Shreya Ghoshal performs in South Africa
11 January 2013 – eventfaqs.com
Shreya Ghoshal, one of India’s leading playback singers of Bollywood, performed in Johannesburg and Durban in December. Cineyug Entertainment conceptualized, managed and executed her concert along with the logistics, creatives and production.
The international promoters in South Africa wanted to organize a show with Shreya Goshal. They got in touch with Cineyug who got Shreya Goshal on-board for the show. Cineyug locked her prices and coordinated with logistics for the same whereas ticket sales were managed by the promoter. Local vendors helped with the setup and coordinated requirements for production by providing sound, lights, etc. Cineyug had shot for the promos in India itself and sent it to the promoters in South Africa where they broadcasted it on Zee TV South Africa and on the radio as well.
It was attended by a crowd of 4,000 at Emperors Palace in Johannesburg and a crowd of 5000 at ICC in Durban. Her eight-member band backed her up as she performed for 2-2.5 hours. A co-singer performed with her for a few duet songs.
Commenting on the show, Mohomed Morani, Director, Cineyug Entertainment, said: “People are usually holidaying during the festive month of December but we are glad to see such a great turnout. Her fan following in South Africa is higher than you’d expect, since her song ‘Radha’ from the movie Student Of The Year is a rage. We didn’t face any challenges as such even though it was an international event since we coordinated very well with our vendors in South Africa. An efficient team of four people from Cineyug managed the event on the day. Most of the planning was done a few days prior to the event and we were glad it was a success.”